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To be eligible for the Salesforce Marketing-Cloud-Email-Specialist Certification Exam, candidates must have at least six months of hands-on experience using the Salesforce Marketing Cloud Email application. In addition, candidates must have a solid understanding of email marketing concepts and principles, as well as a good understanding of HTML and CSS.

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q144-Q149):

NEW QUESTION # 144
A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

A. Data Loader
B. File Transfer
C. Enhanced SFTP
D. Encrypted SFTP

Answer: C

NEW QUESTION # 145
The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A. Define a goal for each journey.
B. Review opens and clicks activity summaries.
C. Export the journey email analytics

Answer: B

Explanation:
Explanation
Reviewing opens and clicks activity summaries is the best action to evaluate journey performance, as it provides information about how subscribers are engaging with the emails sent from the journey. The activity summaries show metrics such as unique opens, unique clicks, unsubscribes, bounces, and complaints for each email activity in the journey. These metrics can help the marketer assess the effectiveness of the email content, design, and timing.

NEW QUESTION # 146
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A. 'Update Email Now' needs to be applied to each email.
B. The template must be approved before updates are reflected.
C. The email must be recreated using the updated template.

Answer: A

Explanation:
When a template is updated, the changes are not automatically applied to emails that were created before the update. To reflect the new changes, the 'Update Email Now' action needs to be applied to each email created from the template. This ensures that the content and style in the emails are consistent with the updated template. Reference: Salesforce Marketing Cloud Documentation

NEW QUESTION # 147
A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email:
English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

A. Use Drag and Drop Segmentation to create data filters, and the use Filter activities
B. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
C. Use Query Activities
D. Use Drag and Drop Segmentation to create data filters

Answer: A,B

NEW QUESTION # 148
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

A. Goals
B. Decision Splits
C. Exits

Answer: A

Explanation:
Goals are the Journey Builder component that addresses the two requirements of this campaign. Goals allow marketers to define a desired outcome for each journey, such as making a purchase at the NTO outlet, and track how many contacts achieve it. Goals also allow marketers to exit contacts from the journey once they achieve the goal, which means they will stop receiving emails from the campaign. Decision Splits are used to branch contacts into different paths based on criteria, but not to exit them from the journey or track their outcomes. Exits are used to remove contacts from the journey based on criteria, but not to track their outcomes.

NEW QUESTION # 149
......

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